Peerless-AV Europe launch campaign


PICTURED: Peerless-AV Delta HDMI cable

Six years on from being retained to help launch Peerless-AV into Europe and the company is established as one of the leading manufacturers of wall-mounts for consumer and pro AV and the cables division is going from strength to strength. We maintain close contact with the Peerless-AV and BBG Distribution teams, regularly discussing possible future involvement.

Peerless-AV was one of our first clients, although we had worked as PR consultants for UK Managing Director Gordon Dutch's BBG Distribution for many years prior to Bigger Boat PR being launched. In 2009, shortly after the launch of Bigger Boat PR, we beat off several high-profile, larger agencies to be retained by Dutch to launch the successful US brand Peerless into Europe – our main brief being to make an immediate impression with Peerless-AV TV wall-mounts and to launch the brand new Peerless-AV AV cables and furniture ranges into the UK. Having placed multiple news stories in trade and consumer press re the new UK-based division, we followed-up with wide-reaching coverage of the cable launches and new-range coverage for the wall-mounts. The next stage was to ensure that Peerless-AV was in line for awards, and we didn't disappoint with both brand and products achieving a number of high-profile consumer magazine Best Buys reviews and annual trade awards.