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During the opening panel discussion at this year’s Integrated Systems Europe (ISE) trade show in Amsterdam, moderator and Wired UK’s editor-in-chief David Rowan talked about how AV and IT are colliding as a result of today’s rapid technological advancements (in particular sensor technology).

“You’re in a very exciting moment of two worlds colliding,” he intoned. “The sensor connected world colliding with the storytelling tools of audio-visual. I think that’s a big moment of potential growth for a lot of people’s businesses here [at ISE].”

It is certainly true that the AV and IT markets are converging, particularly within the corporate sector as the traditional corporate demands on IT business working practices become increasingly important to AV businesses.

Many corporate-facing integrated AV solutions now require support from IT, mainly due to an increasing number of video conferencing systems being integrated into IP-based Unified Communications platforms, as part of mainstream IT networks.

In addition, the growth in the digital signage and display markets has meant that more audio-video technology is being entwined into IT networks. At the same time, the big IT and telecoms vendors are expanding their offerings to include meeting space demands, further bringing AV and IT into the same orbit.

Indeed, as AV is forced to take on more traditional IT habits and IT is increasingly working with AV products and projects, it’s becoming difficult to see the lines between the two industries.

If vendors of audio/video products that prioritise the AV channel, and the AV sector as a whole, are to enjoy the “big moment of potential growth” discussed at ISE, AV needs to get more IT savvy.

This is an abridged version of an 1,800 insight article written by Rob Lane and Steve Kilroy, UK sales manager for iiyama International, for Commercial Integrator Europe. Please click here to read the full article.